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Peak sunscreen season|Do you know what trends exist in China's sunscreen market?

Release Date:

2024-08-27 09:52

Peak sunscreen season|Do you know what trends exist in China's sunscreen market?

2 The sunscreen season in 2021 seems to have arrived earlier than in previous years! The weather is gradually getting warmer, with spring turning into summer, and the peak sunscreen period is approaching. To stand out in the sunscreen season, one must first understand the trends in China's sunscreen market and what kind of sunscreen products are more popular, in order to better compete for the market.

In recent years, "Photoaging" has been widely reported by various beauty social media. For those who "turn pale at the sight of light" and "fear aging," sunscreen has almost become synonymous with anti-aging, becoming one of the indispensable tasks in skincare.

01 Sunscreen Market Development Is Promising

China's sunscreen market has a low penetration rate, but its development prospects are quite considerable.

According to authoritative institutions, the global sun care market will continue to grow in the future, with the global sun care market size possibly reaching US$25 billion (approximately RMB 161.6 billion) in 2024. Data shows that China's sunscreen market continued to grow in 2020, with sales of sunscreen products on Taobao and Tmall platforms reaching RMB 6.72 billion, a year-on-year increase of 28%.

Although China's sunscreen market has grown rapidly in recent years, compared to other countries with strong demand for sunscreen, the penetration rate of sunscreen products in China is still low. Many domestic consumers have not yet realized the importance of sunscreen and have not yet formed the habit of using sunscreen products. Therefore, China's sunscreen market still has great room for growth.

0 2 Sunscreen Product Category Development Trends

The sunscreen consumer market shows "Waterproof 、 Skin-nourishing 、 Anti-aging 、 Invisible 、 Sheer 、 Multi-functional ” six major development keywords.

The stuffiness of summer is already sticky enough; the non-breathable texture of sunscreen is like adding a jacket to hot summer skin, making sun protection a burden. CBNData's "Report" found that while consumers focus on sun protection efficacy, they also show high attention to the texture of sunscreen. Among them, related “ Sticky ”” Breathable ”” Heavy ”” Lightweight ” and other texture-related product experiences were mentioned in comments at a rate exceeding 20%。

In recent years, refreshing sunscreen products have been deeply loved by consumers, especially those with sensitive and acne-prone skin. Coupled with the influence of wearing masks, sunscreens with a sheer texture will be even more favored.

03 Skin-Nourishing Sunscreen Becomes a New Demand

As everyone knows, the UV index in summer reaches its peak. It not only openly tans your skin but also secretly causes sunburn and aging. In view of this, in recent years, sunscreens that combine "Sun protection ” and “ skincare ” functions, skin-nourishing sunscreens have gradually gained favor, making sunscreen a skincare product many people pay close attention to.

It is mentioned in "Decoding the New Sunscreen Era for Chinese Consumers" that the personalized needs of segmented groups in the sunscreen market are increasing, and exclusive sunscreens are becoming a new direction for category expansion, such as sunscreens for infants and pregnant mothers. Their main characteristics are portability, refreshing feel, gentleness, and non-irritating properties.

Mingyu Cosmetics [Sheer Sunscreen], certified for use, with a mild formula, offering both sun protection and skincare. It is also suitable for children and pregnant mothers. Crafted with care, it helps you easily capture the market!

The SPF of sunscreen is not higher the better, Don't blindly think that high-SPF sunscreens from abroad are necessarily better! People abroad often prefer tanned skin! They even use products that provide sun protection on the beach while accelerating skin bronzing, which may not be suitable for Asian skin! The most appropriate SPF is between SPF15 and SPF35, and SPF50 is for beach vacations! Moreover, long-term use of products with excessively high SPF can cause skin damage, clogged pores, and so on!!

Sun protection, sunscreen, sheer sunscreen, sunscreen lotion, isolation cream, sun protection skincare, cosmetic factory processing, OEM

New Product Recommendation | Mingyu's Masterpiece: Take you to understand the rapidly growing trillion-level anti-aging market

Why does such a small body have such great charm and market appeal?

New Product Recommendation | Mingyu's Masterpiece: Take you to understand the rapidly growing trillion-level anti-aging market

Why does such a small body have such great charm and market appeal?