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Wealth Hotline:
How to win the year-on-year growing sensitive skin market?
Release Date:
2024-08-27 09:52
The accelerating pace of life, air pollution, light radiation, and other factors have exacerbated the growth of people with sensitive skin. According to data from "Consensus of Chinese Experts on Diagnosis and Treatment of Sensitive Skin" in Chinese Journal of Dermatology and Venereology, 40% to 56% of women in Asia have sensitive skin, and approximately 36% of women in China suffer from sensitive skin problems.
The issues of sensitive skin care and repair have always been at the forefront of the Chinese skincare market. So, what kind of products can win consumers' favor?
Due to the fragility of sensitive skin, many consumers tend to prefer products with simple, gentle ingredients and plant extracts. Mingyu Cosmetics has dedicated nearly 20 years to product R&D, adhering to a green, environmentally friendly, technologically advanced, safe, and effective product development philosophy. By discovering the beautifying power of natural plants and combining it with an easy, simple, and smart skincare approach, it opens a new chapter in skincare.
Multiple star repair products, helping to seize market share
Mingyu Cosmetics focuses on developing products for sensitive skin of Chinese consumers, thoroughly researching factors leading to skin sensitivity in China, meeting consumer needs, and prioritizing gentle skincare with green plant ingredients to explore solutions for sensitive skin.
Sensitive skin is a state where the skin's cells are damaged, immunity is reduced, and the stratum corneum thins, making it intolerant to external stimuli. It can basically be understood as damaged skin barrier. Only by addressing sensitive skin issues at the source can better results be achieved.
Botanical Soothing and Repair Spray
Fine particle mist, gentle and soft care for delicate skin, deeply penetrates, improves rough and dry skin, repairs damaged collagen fiber networks, and forms a strong skin barrier. Key ingredients: Immortelle essence, licorice extract, aloe vera, etc.
Chamomile Soothing and Repair Essence
The "protective umbrella" for fragile skin, repairing damaged skin barrier, maintaining skin foundation, and hormone-free. Key ingredients include: Chamomile, Scutellaria Baicalensis root, Licorice root, Centella Asiatica, tea extract, etc.
Icy Snowflake Repair Cream
Gel cream texture, soft and refreshing, multi-effect, repairs damaged skin, improves redness and itching. Key ingredients: Ostrich oil, hydrolyzed royal jelly protein, peony, etc.
Oligopeptide Soothing and Repair Mask
The "emergency water bag" for sensitive skin, hydrating molecules, external repair and internal nourishment. Key ingredients: Oligopeptide-1, licorice, Scutellaria Baicalensis extract, etc.
There are also more nourishing and repairing products extracted from botanical ingredients. Please consult customer service for details.
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