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18th Year
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After the implementation of the new regulations, how do cosmetic brands correctly choose OEM manufacturers?
As the demand in the domestic skincare market continues to expand, local brands are becoming increasingly powerful, and new brands are emerging. However, many brands do not have their own production workshops, research and development laboratories, etc., thus necessitating the search for relevant cosmetic contract manufacturers. There are numerous cosmetic OEM/ODM processing factories, and the quality varies greatly. Many brand owners face numerous challenges during the communication and selection process with manufacturers. The sheer number of factories can be dazzling, and with the implementation of new cosmetic regulations in May, even more aspects need to be considered. How can one find a high-quality manufacturer that suits their needs?
11
2021
08
Under the epidemic | Obvious market demand in the cosmetics industry, will this category become the first choice?
The global pandemic situation is severe, with domestic outbreaks rebounding, and midsummer combined with "mask face" leading to continuous skin problems. Crisis harbors business opportunities. Affected by the pandemic, consumer choices in cosmetic categories have changed significantly. Long-term mask-wearing means relatively less makeup, making skincare categories the mainstay of the beauty market compared to color cosmetics. And the demands of "efficacy-focused consumers" and "ingredient-focused consumers" are prominent. What skincare trends can be observed under the pandemic? Long-term mask-wearing, frequent mask friction on the skin, and the high humidity and high microbial environment inside masks during hot summers make skin prone to dryness, enlarged pores, damaged barrier, redness, swelling, itching, inflammation.
03
06
The ten-billion olfactory economy is booming, and this category is developing rapidly!
In recent years, body care in China has begun to show a rapid growth trend, with domestic brands and emerging brands being particularly strong in this area. According to Tmall big data analysis, sales in the perfume and fragrance industry have steadily increased in recent years. It is perfectly suitable as a breakthrough to find a new "blue ocean market". The body fragrance category is quietly rising! The light management of "body odor" is increasingly valued. Surveys show that over 35% of consumers choose fragrance-type products when selecting body care products; a survey by Mintel on Chinese consumer bathing and grooming needs shows that 42% of interviewed consumers would choose products containing unique scents.
13
05
Full text of the Measures for the Administration of Cosmetics Registration and Filing, recommended for collection
Starting in May this year, new regulations such as the "Regulations on the Registration and Filing of Cosmetics", the "Norms for Cosmetic Efficacy Claim Evaluation", and the "Catalogue of Used Cosmetic Raw Materials (2021 Edition)" officially came into effect, bringing unprecedented impact to the entire cosmetics industry. The registration and filing of cosmetic enterprises will face a new situation! As a cosmetic enterprise, it is essential to understand this.
25
04
Industry Focus | Discussing Ganoderma, the Millennium Immortal Herb: Is "National Essence Ganoderma" re-igniting a new wave of domestic products?
Ganoderma lucidum is recognized worldwide as the most versatile medicinal and edible fungus. It was officially included as a medicine in the Pharmacopoeia of the People's Republic of China in 2000. In the 'Notice on Carrying out Pilot Work for the Management of 9 Substances, including Codonopsis pilosula, as Traditionally Both Food and Chinese Medicinal Materials' issued by the National Health Commission and the State Administration for Market Regulation in 2020, Ganoderma lucidum became a new resource food approved and recognized by the state as having no toxic side effects.
02
Implementation timeline for new cosmetics regulations in 2021
Effective from January 1, 2021, any enterprise or other organization holding a registration certificate for special cosmetics (administrative license approval for special-purpose cosmetics) or having completed the filing for general cosmetics (non-special-purpose cosmetics), shall, in accordance with the requirements of the "Regulations" concerning cosmetic registrants and filers, be legally responsible for the quality, safety, and efficacy claims of cosmetic products.
17
01
The difficulty of cosmetic registration and filing has been upgraded, pay attention to these new requirements!
New regulations are about to be implemented, and the cosmetics industry will usher in a new major transformation. The introduction of new standards will, to some extent, definitely make products safer and promote the development of China's local cosmetics enterprises. At the same time, competition among local cosmetics enterprises will intensify, and the industry will gradually enter a virtuous development track. In response to the new policies that are about to be implemented, all enterprises must approach them with 120% effort. △ This article is excerpted from Chapter 3 - Registration and Filing Requirements of the "Cosmetics Registration and Filing Information Standard" (Draft for Comments).
2020
12
Capitalizing on demand, directly targeting efficacy enthusiasts – are you familiar with these?
According to OpenSearbay's "2020 Cosmetics Trend Report," approximately 70% of consumers consider ingredients when purchasing cosmetics, indicating a high level of attention to ingredients. "Ingredient enthusiasts" have created opportunities for brands to break through, and only by adapting to this trend can brands better embark on a path of sustainable development. (Data source: Internet) However, simply pursuing ingredients is not enough. If you want to gain a good reputation and increase repurchase rates, efficacy is the ultimate standard. If you stubbornly cling only to ingredients, you will eventually be abandoned by the market. Addressing the needs of "efficacy enthusiasts" is essential to better create reputable products and improve
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