Under the epidemic | Obvious market demand in the cosmetics industry, will this category become the first choice?

The global epidemic situation is severe, with a domestic rebound, in midsummer +"Maskne" skin problems continue. Opportunities are hidden in crises. Affected by the epidemic, consumers' choices in cosmetic categories have changed significantly. Long-term mask-wearing means less makeup, making skincare the backbone of the beauty market compared to color cosmetics. The demands for "efficacy-focused" and "ingredient-focused" consumers are prominent.

What skincare trends can be observed during the epidemic?

Wearing masks for a long time, frequent friction from masks, and the high humidity and high microbial environment inside masks in hot summer make skin prone to dryness, enlarged pores, damaged barrier, redness, swelling, itching, inflammation, allergies, etc., leading to continuous skin issues.

"Saving maskne face" has become the most urgent skincare need for consumers, with clear demand in the skincare market. Repairing and soothing products are becoming popular efficacy demands, and ingredients with repair functions may become high-potential bestsellers. Mingyu has been deeply involved in the cosmetics industry for 20 years, with a series of star products specially created for sensitive and fragile skin, particularly suitable for soothing "maskne" discomfort.

Silver Ion Cleansing Foam

Masks expose facial skin to a humid, stuffy, and enclosed environment for a long time, making the skin prone to sensitivity and fragility. Cleansing is the foundation of skincare, and products that gently cleanse and optimize skin texture are more suitable. The [Silver Ion Cleansing Foam] is a 3-in-1 wash, makeup remover, and cleanser, which can gently wash away dirt, leaving pores and skin surface feeling fresh and clean. Silver ion ingredients are commonly used for disinfection and sterilization in daily life and are also suitable for hand, body, and facial cleansing.

Soothing Skin Repair Spray

"Maskne" often damages the skin barrier, reducing the skin's ability to retain moisture. The [Soothing Skin Repair Spray], specially formulated for sensitive and fragile skin, is perfect for this summer, addressing sensitivity at its source, while hydrating and moisturizing, and also repairing the skin barrier.

Fine mist, gently caring for delicate skin, repairing damaged collagen fiber networks, and restoring the skin barrier. Key ingredients: Immortelle extract, Licorice extract, Aloe vera, etc.

Snowflake Repair Cream

The [Snowflake Repair Cream] can accelerate the repair of damaged skin, restore fragile and sensitive skin, and soothe redness, moisturize and hydrate. Key ingredients include: Hydrolyzed Royal Jelly Protein, Oat Kernel Extract, Peony Extract, Emu Oil, etc., providing essential amino acids to the skin, enhancing the skin's self-repairing ability, making the skin smooth and elastic, a star product for repairing sensitive skin.

Single-use Oligopeptide Repair Serum

Oligopeptides are very skin-friendly, easily absorbed, soothe skin irritation, strengthen the skin barrier, can promote skin self-repair enhance skin defense, thereby soothing sensitive issues like redness, itching, and couperose. Rich in hydrophilic moisturizing factors, reduces wrinkles, fades acne marks and pits, provides high-efficiency repair, hydration, moisturizing, etc., reduces oil secretion, and maintains water-oil balance and skin luminosity. It can be said to be a boon for sensitive skin.

Herbal Botanicals   Highly sought after by young people

According to CBNData's 'White Paper' shows that during the epidemic, the number of people searching for ingredient keywords when purchasing skincare products online has explosively increased, with a large number of 'ingredient-savvy' individuals emerging among the post-90s and post-95s generations. Consumer trends have changed significantly, with "herbal botanicals" as core ingredients increasing year by year.

Affected by the epidemic, public health awareness has improved, and natural plant-based ingredients seem 'equal' health and safety. Consumers still prefer plant-based herbal products when choosing products, which remains the mainstream consumption trend. By consumer generation, young consumers born in the '90s and '95s are more inclined to choose natural skincare products featuring plant-based ingredients.

Mingyu closely follows market trends and consumer demand development, creating a series with 'herbal botanicals' as core ingredients, such as:

Chamomile Soothing Serum

Contains plant ingredients such as wild chrysanthemum, scutellaria, knotweed, rosemary, centella asiatica, etc., for cooling, anti-inflammatory, antioxidant, repairing sensitive and fragile skin, evening out skin tone, and reducing couperose.

Aloe Soothing Ice Crystal

Aloe Vera: Has good nourishing, moisturizing, and brightening effects on the skin. The colloid contained in aloe vera can contract skin cells, protect moisture, enhance elasticity, eliminate wrinkles, and also relieve facial acne and pimples.

Resurrection Plant Repair Essence

Benefits of Resurrection Plant for Skin

1. Protects membrane structure from dehydration damage.

2. Reduces oxidative stress, protects skin lipids.

3. When used alone, skin remains hydrated for a long time.

4. Replenishes moisture in dry skin, strengthens fragile skin barrier.

5. Repairs sensitivity, improves skin texture.

Nectar Rose Nourishing Essence

Rich vitamin components and plant extracts provide essential oxygen to the skin, delaying skin aging, brightening the skin, making it cleaner and smoother. It also has anti-inflammatory and calming effects on the skin, making it more resilient, warding off micro-inflammatory damage, and maintaining youthful radiance.

Nameyu repair products also include [Bosein Original Solution], [Fullerene Series], [Bifida Ferment Lysate Series], [Umbilical Cord Repair Essence], [Collagen Series], [Niacinamide Series], [Sturgeon Caviar Cream], [Cloud Repair Cream], etc. In addition, anti-aging, moisturizing, and brightening products are also popular demands in skincare. For more details, please consult customer service!