Interview with General Manager Huang: The Reasons Why Clients Have Chosen Mingyu for Over a Decade
Release Date:
2026-03-31 13:18
I’ve had a client working with me for over a decade. Back then, he was in a completely different industry and knew nothing about cosmetics. Yet today, he owns three beauty brands with annual sales totaling several hundred million yuan. More than ten years ago, he placed his very first order with me—a youth-restoring, baby-soft facial mist—ordering 10,000 units. Within just one year, that single product helped him generate over 100 million yuan in revenue. Now he runs three brands, each contributing several hundred million yuan in annual sales.
Why did he choose Mingyu? After more than a decade of collaboration, what do you think Mingyu did right?
I remember that when he first came to us, he said he had already worked with two factories. The first time was at the China Beauty Expo, where he met a sales manager and hit it off right away. After completing the packaging, he delivered it to the factory the manager had designated and handed it over. But for a long time, the delivery never went through—more than a month passed, and he couldn’t even get in touch by phone. Unable to wait any longer, he tracked down the factory himself. To his dismay, the factory claimed the sales representative didn’t exist at all, and they had no idea where the packaging had gone; it was simply nowhere to be found. That’s when he realized he’d been scammed and had no choice but to accept his loss. The second time, an acquaintance introduced him to another factory. After the products were manufactured and launched, not only did they fail to deliver any results, but many customers also developed allergic reactions after using them. With no other option, he had to shut down the business. Still unwilling to give up, he turned to Guangzhou again to find a new manufacturer. This time, he personally visited each factory one by one, taking small samples back to test at home. He told me that he brought samples from seven or eight different factories, conducted thorough testing on each, and only finally chose Mingyu Cosmetics to place his order. Even after selecting our sample, he continued to refine and retest the product repeatedly—going through five or six rounds of trials—before finally placing the deposit.
So, given how successful this client has been, how do you feel about it?
There are three key points, and the third one is actually the most important. First, no matter what difficulties he encounters, he always perseveres to the very end—he was scammed several times, yet he never gave up. Second, he has extremely high standards for product quality. I remember he told me at the time: “Don’t even think about price—just give him the best-quality product first; cost can wait.” And third—and this is the most crucial point—he struck me as being exceptionally eager to learn and incredibly diligent. Every time he came, he would humbly seek advice on every single detail, big or small. What’s more, as far as I know, whenever there was a training course costing hundreds of thousands, if he thought it would be useful, he would sign up and attend, no matter how far away it was. And he’d go both domestically and abroad. During the early market-development phase, which was really hectic, he still made time to keep learning—every day he was either on his way to a franchise-expansion event or on his way to a training session. At the outset, expanding the market was incredibly busy and demanding, but every time I saw him, he was full of energy and enthusiasm.
Domestic brands,Beauty cosmetics,Beauty industry boss,Starting a business,OEM private labeling and contract manufacturing
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