Three pieces of advice for beginners who want to enter the cosmetics industry—number three is especially important and must be remembered.
Release Date:
2026-04-01 13:35
Lately, I’ve received numerous private messages from friends in the backend asking: “I’m new to the cosmetics industry—beauty and skincare products, as well as the broader health sector—and I’d like to break into this field. Could you offer some advice?” Well, I’ve been in this industry for over 20 years, so let me share three key pieces of advice with you.
First of all, you must avoid falling into the trap of low pricing. Just because a product is cheap doesn’t mean it will sell well, and just because a factory offers you an even lower price doesn’t necessarily mean they’re offering a fair or ethical price.
Secondly, choosing the right partner is crucial. You should select a reputable, proven manufacturer with a solid track record and a strong commitment to integrity. Partnering with such a supplier will significantly reduce your risks.
Third—and most importantly—your product selection is critical. The type of product you choose will determine whether it has the “hit-product gene” and whether it can achieve explosive sales once launched. If your chosen product aligns with actual market demand, meets customer needs, addresses their pain points, and effectively solves both customer and market challenges, then once it enters the market, it will quickly gain traction. As a result, you’ll be able to establish a strong foothold in the industry very rapidly. This point is absolutely crucial.
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