Having a Ferrari per capita just because you make cosmetics? The world is nothing but a makeshift operation.
Release Date:
2026-04-14 14:00
Mr. Huang, these days everyone says the world is just one big makeshift operation—especially in the cosmetics industry, where that feeling seems even more pronounced. What’s your take on this view?
I can personally attest to this. In fact, I have several clients who, simply by selling cosmetics, generate annual revenues exceeding 100 million. Isn’t the whole world just a makeshift operation? The cosmetics industry is incredibly complex. One of my clients, for instance, can’t even read an ingredient list—he didn’t even finish junior high school—but he brought three relatives into the business, and after three years they’re doing remarkably well. Yet every day he drives a luxury car to the factory and exports his products all the way to Southeast Asia and even Europe and the United States. Mr. Huang, in your view, what’s the most important thing in the cosmetics industry?
When it comes to the cosmetics industry, it’s not about looks or academic credentials—what really matters is having the courage to dream big and take bold action. Today, most players in this field start from scratch and often don’t have advanced degrees. In fact, our factory has been in business for over two decades and has successfully incubated numerous brands. You can rest assured about our product quality, formulations, and regulatory compliance. As long as you’re willing to pioneer new markets and put in the hard work, you’ll be able to turn a profit.
Mr. Huang, why does it feel like the barrier to entry for the cosmetics industry is so low these days—almost anyone can get into it?
In fact, what you’re seeing is only the surface. The really successful cosmetics entrepreneurs have a remarkably deep understanding of human nature. They also know their customers’ pain points inside and out, and they excel in both learning and execution. Most importantly, they’re tough enough to endure hardship and humble enough to roll up their sleeves and get down to work. Even billionaires who run multi-billion-dollar businesses are constantly on the front lines—live-streaming, attending investor conferences, or traveling to them. Just a couple of days ago, everyone was familiar with Sister Maomao, who launched a new product line. The billionaire herself personally operated the equipment to demonstrate the product and even styled other people’s hair. The bottom line is that we tend to focus on the glamorous façade while overlooking what goes on behind the scenes.
What advice would you offer to those who are currently in the cosmetics industry or are planning to enter it?
Here are two pieces of advice. First, don’t wait until everything is perfect or until you feel fully capable—start anyway, and it’s precisely by starting that you’ll develop the skills and confidence you need. Second, only through persistent effort will you begin to see hope on the horizon. Finally, in today’s world, success depends not just on access to resources; your vision and your willingness to put in the hard work are equally crucial. After all, this is a world where the fast eat the slow—only swift action creates real opportunities.
Cosmetics,Cosmetics factory,Cosmetic OEM,Beauty industry boss,Starting a business
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