For beauty industry entrepreneurs running WeChat‑based businesses and private‑domain brands, the rules of the new‑era beauty market have already changed—did you know? A cosmetics factory owner is here to tell you.

Release Date:

2026-06-17 13:56

A client of mine in the private‑domain space came to me and said, “Ms. Huang, we really can’t keep slashing prices anymore. Competitors are discounting every day, margins are shrinking with each round, and it’s making me so anxious and exhausted.” I replied, “Then it’s time to shift your mindset. The new beauty industry doesn’t win through low‑price competition—it wins by giving customers a compelling reason to pay more. Your products, your services, and your brand story, when combined, form your unique value proposition.” Later, he commissioned us to develop a custom line of salon‑grade products, with everything—from the formula to the packaging—tailor‑made to his specifications. The quality standards were extremely high, and the costs weren’t low either. As a result, his average order value doubled, and his customers actually grew even more loyal. Want to create products with real premium potential? Reach out via my homepage or leave a comment—I’ll provide you with a customized product strategy.

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