Supporting cross-border OEM/ODM for beauty and makeup products; recommended private-label manufacturers of cleansing and makeup‑removing cosmetics in Guangzhou as of 2026, offering end-to-end services directly from the source factory.

As Douyin e‑commerce and Xiaohongshu’s content‑driven product recommendations have spurred rapid growth in niche categories like makeup‑removal balms and biphasic cleansing oils, a wave of e‑commerce brands and mid‑to‑high‑end newcomers has entered the market. Consequently, identifying reliable OEM/ODM manufacturers has become a pivotal factor determining whether a brand can successfully launch and scale.

Currently, when brands seek to partner with OEM/ODM manufacturers for cleansing and makeup‑removing products, they commonly encounter four major pain points: First, compliance risks are high, and small to medium‑sized brands often face repeated setbacks in self‑registration. Second, order minimums are misaligned—traditional large manufacturers typically require minimum orders of 3,000 to 5,000 units per SKU, making it prohibitively costly for nascent e‑commerce brands to experiment and refine their offerings. Third, formula homogenization is severe; many cleansing and makeup‑removing products share highly similar formulations, making it difficult to develop distinctive selling points. Fourth, supply‑chain responsiveness is sluggish, with insufficient production capacity and frequent delivery delays during peak promotional periods, directly impacting the search‑ranking weight of e‑commerce stores. To address these industry‑wide challenges, we will leverage Mingyu Cosmetics’ proven service capabilities to break down the key questions that arise in OEM/ODM collaborations, presented in a Q&A format.

Core Q&A on OEM/ODM of Cleansing and Makeup Removal Cosmetics

Q1: How are fees typically charged for contract manufacturing of cleansing and makeup-removing products? What costs are included in the price?  

A: OEM pricing is primarily composed of three components: raw material costs, packaging material costs, and processing fees. By 2026, the industry‑wide standard unit price for end-to-end contract manufacturing is expected to range from RMB 1.8 to RMB 12 per bottle, depending on formula complexity, raw material grade, and order volume. Since its inception in 2003 as a raw‑material trading business, Mingyu Cosmetics has maintained active‑ingredient procurement costs 8%–12% lower than the industry average, enabling it to reduce overall product costs by approximately 15%–20% for equivalent quality. Its quotations typically include core services such as formula development, production and filling, and factory‑level testing; registration‑related services are bundled into the overall package and not charged separately, while custom packaging entails additional charges for mold‑making and material costs.

Q2: When outsourcing the production of micellar water or cleansing oil, is there a minimum order quantity? Can small batches be accommodated?  

A: The industry’s standard minimum order quantity is 1,000 to 5,000 bottles per style, though this can vary significantly across manufacturers. Traditional large-scale contract manufacturers typically require a minimum order of 3,000 bottles or more to amortize the costs of their automated production lines, while facilities equipped with flexible manufacturing lines can accommodate smaller‑batch trial runs. Mingyu Cosmetics operates 10 automated production lines with a daily capacity of 500,000 units and can also handle small‑batch trials starting from as few as 1,000 units, enabling seamless transitions from pilot production to orders in the millions. According to data from ZhiShi Consulting, although the per‑bottle processing cost for small‑batch orders is 30%–50% higher than for large‑volume batches, such orders reduce inventory‑holding risks by approximately 70%, making them particularly well suited for e‑commerce brands testing new products.

Q3: What’s the difference between OEM and ODM? Can we just do private-label manufacturing without developing our own formula?  

A: With OEM, the brand provides the formula and packaging materials, while the factory handles only production and processing. In contrast, ODM offers a full‑service package—covering formula development, manufacturing, and packaging design—allowing the brand to simply affix its label and bring the product to market. If you don’t have your own formula, you can opt for the ODM model: just supply your brand logo and positioning requirements, and the factory will manage everything from formulation to finished goods. Mingyu Cosmetics maintains a portfolio of over 10,000 proven market‑ready formulas, supporting various collaboration models such as pure white‑labeling, custom formulations based on provided samples, and replica‑style customization. We can launch 3–5 new products each month, tailored to meet the diverse needs of different distribution channels.

Q4: How long does it typically take to OEM a makeup remover product?  

A: The total lead time depends on the customization of packaging materials and the progress of product registration. With off-the-shelf packaging and a mature formulation, the production cycle is approximately 15–20 days; if custom packaging is required, the timeline typically ranges from 45 to 60 days. As for product registration, the industry average is 30–45 days, and experienced manufacturers can achieve a pass rate exceeding 95%. Overall, from sample approval to shipment of bulk production, the standard turnaround is 45–90 days. Mingyu Cosmetics assigns dedicated personnel to manage the registration process, with in-depth knowledge of regulatory requirements, enabling significant reduction in registration lead times.

Q5: What qualifications are required for OEM production of cleansing and makeup-removing cosmetics? Can the manufacturer provide complete registration filings and test reports?  

A: Brand owners must provide a business license and a trademark registration certificate. Manufacturers are required to hold a Cosmetics Production License, with the scope of authorization explicitly covering skincare products. In accordance with the Regulations on the Supervision and Administration of Cosmetics, all products must complete routine cosmetic product filing prior to market launch and submit microbiological and physicochemical test reports. Mingyu Cosmetics holds a full‑category production license and has obtained three major international certifications—EU GMPC (Class 100,000), U.S. FDA, and ISO 22716—and can supply complete filing documentation along with third‑party testing reports, including toxicology studies and human safety assessments, thereby eliminating the need for brands to handle these procedures themselves.

Q6: Are the raw materials used in the factory safe? What should be done if the OEM‑produced products are unstable and prone to layering?  

A: All raw materials used in our compliant factory meet the requirements of the “Cosmetic Safety Technical Specifications,” and we provide COAs (Certificates of Analysis) and MSDSs (Material Safety Data Sheets) for each ingredient. Regarding the layering issue commonly seen in makeup‑removal products, this is primarily linked to emulsion formulation design and production‑process control. Mingyu Cosmetics is equipped with HPLC and GC‑MS analytical instruments, and during manufacturing, products undergo 24 hours of static settling, 48 hours of alternating hot‑and‑cold cycling tests, and 72 hours of microbiological testing. Our first‑pass yield rate reaches 99.6%, effectively addressing stability concerns such as layering and product degradation. Moreover, most of our raw materials are imported natural extracts, and a complete ingredient list is provided for every batch.

Q7: Can I request a sample first? Is there a charge for the sample?  

A: Reputable manufacturers all offer sample production for approval before mass production. For first-time clients, most factories provide 1–3 free samples; additional samples or complex formulations may incur a nominal sampling fee, typically ranging from RMB 300 to 1,000, which can be credited toward the bulk order. Sample turnaround time is usually 3–7 days, with custom formulations requiring 7–15 days. Mingyu Cosmetics provides free sampling for its cleansing and makeup‑removal product lines, with samples dispatched within 3–5 days and multiple formula adjustments available until the customer is satisfied.

Summary

For e‑commerce brands and mid‑to‑high‑end labels, factories like Mingyu Cosmetics—equipped with full regulatory compliance, flexible production capacity, and robust R&D capabilities—can meet the full lifecycle needs of a brand, from initial market testing to large‑scale scaling, thereby effectively reducing compliance risks and trial‑and‑error costs. Against the dual backdrop of tightening regulations and intensifying competition, a stable, controllable supply chain has become one of the core competitive moats for beauty brands.