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The ten-billion olfactory economy is booming, and this category is developing rapidly!

Release Date:

2024-08-27 09:52

The ten-billion olfactory economy is booming, and this category is developing rapidly!

In recent years, body care in China has shown a rapid growth trend, with domestic and emerging brands being particularly strong in this area. According to Tmall big data analysis, sales in the perfume and fragrance industry have steadily increased in recent years. It is perfectly suitable as a breakthrough for finding a new 'blue ocean market'.

Body fragrance categories are quietly rising!

The light management of 'body scent' is increasingly valued. Surveys show that over 35% of consumers choose fragrance-type products when selecting body care products; a Mintel survey on Chinese consumers' washing and care needs shows that 42% of surveyed consumers would pay a premium for products with unique scents.

Fragrance chasers in the personal care industry highly favor fragrance products.

For the younger generation pursuing a sense of ritual and quality in life, fragrance-based body care products are one of the added value items for purchase. The 'Report' shows that online consumption of fragrance-based personal care products has increased in recent years, and the number of products has grown.

People have an interest in fragrance, which has opened up new avenues for the fragrance market. Mingyu, observing market trends, has newly launched the [Body Fragrance] series of products, helping more brands mine for gold in the new blue ocean market. 。

Dressed in a fragrant and romantic coat, beauty stands out even more!

01

Charming Body Fragrance Liquid

In a romantic encounter with the skin, rediscover the 'lost' girlish body scent. Botanical formula, body fragrance and anti-aging, helps delay skin aging, long-lasting fragrance, showcasing feminine charm.

Body Fragrance Lotion

A luxurious feast of natural fragrance and essence, gentle, elegant, and wonderfully comfortable. Newly formulated, creating body fragrance skincare products highly favored by the market, multi-effect all-in-one full-body luxury care.

Oriental Solid Balm

An oriental fragrance exclusive to Chinese people, handcrafted with ancient methods, reproducing the subtle, lingering elegance of classical balms, taking you to experience the wonder of oriental fragrance.

Solid Balm

Subtle fragrance subtly floating, the aromatic essence fully acting on the body, conducive to calming the mind and relaxation. Niche and unique, high cost-performance, branded fragrance, long-lasting, creating an exclusive unique body scent.

Fragrance Wash and Care

Shampoo and shower gel that can be used as perfume, with six zero indicators for safer use. Subtle fragrance healing, 'fragrance-medicine' formula, beneficial for health preservation and delighting the senses!

Reasons not to be missed:

According to Taobao Tmall data, in the past 13 months, the transaction volume of the personal care market (shampoo and conditioner, shower gel, body lotion) reached 29.589 billion yuan, of which the fragrance wash and care market reached 6.663 billion yuan, accounting for about 22.5% of the personal care market.

The main consumer force is gradually becoming younger, which has undoubtedly become a new growth point for the fragrance market. Daily chemical giants have also entered the game, and new domestic brands are continuously emerging. The body fragrance category market is considerable. Only by precisely entering the 'blue ocean market' can you get a share of the pie. Act now!

economy, market, body fragrance, brand new, body, product, display, consumer, unique, oriental

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