Are “ingredient enthusiasts” all gullible fools? Are these so-called “ingredient influencers” just peddling IQ taxes? The original cosmetics manufacturer reveals the truth.

Release Date:

2026-04-13 14:43

These days, even a young woman will check the ingredient list before buying a facial cleanser. But here’s the thing: the ingredients that are all the rage online are often present at concentrations of less than 0.01%—so low they’re practically useless. You’d be better off eating a couple more eggs! The real effectiveness of an ingredient depends on its concentration. For instance, the serums we formulate for a certain chain of clinics are crafted to reach the highest possible concentration—only when the active ingredients are properly delivered can you expect noticeable results. So stop letting ads fool you. Remember: if an ingredient doesn’t appear among the top few on the label, it’s just marketing hype.

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