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Why Are Domestic Brands Routing International Giants? Cosmetics OEM Boss Reveals Three Tough Strategies

Release Date:

2026-04-13 14:49

Why Are Domestic Brands Routing International Giants? Cosmetics OEM Boss Reveals Three Tough Strategies

Have you noticed how quiet the international flagship stores in malls have become, while livestreams for domestic brands are absolutely booming? Take, for example, our OEM water-and-milk set for a leading Chinese brand: we’ve driven the cost down to just one-third of that of major international labels—yet it uses the very same key ingredients as the “Sulwhasoo” serum. Each batch contains three premium raw-material components, and we sign annual contracts directly with the original manufacturer, cutting out middlemen and packaging costs. Plus, we leverage AI to create ultra-simplified designs, reinvesting every penny saved straight into top-quality ingredients. What really sets us apart is our blistering pace of new-product launches: while it takes international giants 18 months to develop a new line, we can go from identifying a hot trend to delivering a finished product in just over a month. That’s the “China speed” of today. We welcome anyone to visit our factory anytime to co-create custom products.

Domestic skincare,International Brands,Made in China,Cosmetics,Skincare products,Cosmetics factory,Cosmetic OEM

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